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• You're stuck in a stressful 'feast or famine' cycle of new business, making it impossible to plan for growth.

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• When you do get enquiries they are typically from price-sensitive prospects looking for the cheapest option, not a potential client that will value your firm’s expertise.

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• You know you need to win more high-value, £3k+ clients, but you're too busy with day-to-day client work to focus on business development.

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• Your firm feels stuck at its current size, and you're working more hours than ever for less profit than you'd like.

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• Your website exists, but it isn't working for you, bringing in few, if any, of the right kind of leads.

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It’s not your fault you haven't cracked this yet

If you feel sceptical about marketing, you have every right to be.

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You've likely been told to “get out there and network” or "just post more on LinkedIn," or maybe you've already wasted time and money on marketing agencies that didn't understand your business, social media campaigns that didn't deliver, or generic content libraries that didn't connect with anyone.

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Maybe what used to work isn’t working any more? Or perhaps you are seeing a number of clients retire, sell up or go out of business and you need more new clients through the door.

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The truth is, most marketing advice isn't built for ambitious accountancy firms. After all, how many other businesses have clients that stay around for years and years and years?

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Even if you have ‘borrowed’ another accounting firm owners’ playbook or marketing system it may not work for you as your business is different.

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If you are like most accounting firm owners, no one has taught you how to market and sell your business. As a result it’s difficult to know what options to take and who to trust. As a result much of your marketing just creates more noise and more work, leaving you feeling overwhelmed and convinced that nothing works besides word-of-mouth. But relying on referrals alone will never give you the control you need to build the profitable, scalable firm you deserve.

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This webinar will give you the playbook to finally take control.

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In this free webinar, we will cover:

• The Mindset Change: How to become confident with your sales and marketing

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• The Positioning Shift: How to move from a generalist to a high-value specialist to automatically attract better clients who don't haggle on price.

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• The Website Transformation: Three critical elements that will turn your website from a static online brochure into an automated client attraction machine.

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• The 'Beyond Referrals' System: A step-by-step framework to build a reliable and consistent flow of high-quality leads through a handful of key marketing activities.

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• The Ideal Client Filter: A simple process to qualify new leads quickly, allowing you to confidently say "no" to poor-fit prospects and focus only on the best opportunities.

If you attend this webinar you will be able to:

• Build a predictable system to finally end the stressful ‘feast or famine’ cycle of new business.

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• Confidently turn away price-sensitive prospects by positioning your firm to exclusively attract the £3k+ clients you actually want to work with.

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• Transform your underperforming website from a simple online brochure into your most effective, automated lead generation tool.

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• Stop wasting time and money on marketing that doesn’t work by identifying the few high-impact activities that deliver the best clients.

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• Create a reliable forecast of new business so you can finally make confident decisions about hiring and scaling your firm.

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• Develop a practical playbook to win high-value clients consistently, giving you the freedom to work less and grow more profitably.

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